The Gracechurch London Insurers Report

The Gracechurch London Insurers Report, which launched in 2005, is the leading independent Report on Corporate Reputation and Underwriting Performance in the London Insurance market. It provides invaluable input for business development planning, market positioning, and strategy-setting.

The Report offers clients detailed analysis on the performance of their underwriting teams: their strengths, weaknesses and how to win more good quality business, as well as which underwriters are considered to be a leading underwriter in the London Market.


The Report covers key intelligence that ambitious businesses require to make better decisions in order to grow in the competitive London market. Insights that are covered in the report include:

  • A full market overview of which insurers are leading in Business Placed (correlates with GWP), Brand Strength and market positioning, and Shortlisting and Consideration (NPS equivalent), as well as information about competitors’ strengths and weaknesses.
  • A benchmark of current service performance standards, enabling client’s opportunities to gain a competitive edge in service and opportunities to win more quality business.
  • Client best practice, how to effectively communicate with brokers in order to convey risk appetite and capability.

Our data is well respected in the market and many of our clients publish our metrics as non-financial KPIs in their Annual Reports and in marketing and communications collateral.

To access our broker charter please click here


THE GRACECHURCH LONDON INSURERS REPORT 2016

DEMOGRAPHICS AT A GLANCE