The Gracechurch Marketing Effectiveness Report is a multi-client, collaborative project that helps London Market teams to understand what really works in terms of marketing activity. It delivers clear, tailored recommendations on how you can implement a cost-effective marketing plan that truly supports your business strategy.
The Report offers clients detailed analysis of the effectiveness of their marketing channels, looking at how to optimise your 2017 Marketing Programme, as well as important objective evidence on how you benchmark against your peers in the market.
The Report comprises of two parts: Marketing Effectiveness and Marketing Benchmarking. It covers key intelligence that marketing teams require to build cohesive, trusted brands in the competitive London market.
Insights the Marketing Effectiveness report include:
Insights the Marketing Benchmarking report include:
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