AIG to Chartis; can a leopard change its spots?

Apr 07, 2010

An extract below from one of the topical questions on our Claims Performance Monitor.

Regarding how AIG UK's name change (to Chartis)  is going down with London brokers.  

There may be some learning here for those who are trying to rebuild trust with business partners.  Maybe a re-brand of RBS will do the trick? I doubt it somehow.

The point about losing global status is obviously important, however one could argue that was a lost cause when AIG was bailed out.

Also, those who say that the old AIG culture will prevail may well have a point - we'll check back in a few months...

AIG name change presentation.pdf